Are you losing customers to a confusing navigation or a slow-loading page? You don't need a full-blown audit to spot major red flags. Spend one minute answering these five questions to see if your website is working for or against you.
1. Is your most important button easy to find?
Look at your homepage. Can you find your "Buy Now," "Sign Up," or "Contact Us" button in under 3 seconds? If you have to search, so do your users. A clear Call to Action (CTA) is the foundation of conversions. If users have to hunt for it, they'll likely give up and leave.
2. Does your navigation make sense to a total stranger?
Ask a friend who's never seen your site to find a specific product or piece of information. Did they hesitate? Your team's internal logic is not the same as your user's logic. Intuitive navigation is key to a frictionless experience. If it's not immediately clear where to go, users will get frustrated.
3. Is your site fast on a mobile phone?
Open your website on your phone using a regular data connection. Does it load in under 3 seconds? Over half of all web traffic is on mobile. A slow site isn't just frustrating—it's one of the leading causes of user abandonment.
4. Is your main value proposition clear in 5 seconds?
Show your homepage to someone for just 5 seconds. Can they tell what you do or what you sell? Users have short attention spans. If your messaging isn't instantly clear, you've already lost them before they even start to explore your site.
5. Do you ask for too much information at once?
Look at your forms (e.g., newsletter sign-up, checkout). Are you asking for more than the bare minimum? Every extra field in a form increases the chance of a user dropping off. Simplify your forms to boost completion rates and reduce user friction.
Conclusion
If you answered "no" to any of these questions, you've found a good starting point for improvement. For a deeper, data-driven analysis of these issues and more, a professional UX audit is your next step.
